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Memphis to upgrade Liberty Bowl

The article link below is about Memphis and the city proposing to spend at least $150 million to upgrade the Liberty Bowl.  It could go as much as $200 million.  One of the goals is to make them more attractive for a P5 invite.  The city of Memphis is going all in with the university for a reason.  Wouldn't it be in Boise 's best interest to invest in BSU's stadium upgrade?